DEFINING DIRECTION through CULTURE
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MEET in3 OVERVIEW

Meet Don Jastrebski, President | Client List

In 2000, founder Don Jastrebski launched in3 Consulting around a culture model. This intellectual framework explains why organizations do what they do and how particular people, strategies and systems fit them; quite simply, it unlocks a company’s genetic code. This key to a company’s culture is the first part of the in3 trilogy, albeit its foundational piece. This key component identifies why an employee, customer or practice fits and why another does not. One size rarely fits all.

After ascertaining a culture fit, the second component, ‘Capability’, comes into play. An organization can be an inspired failure if its ambitions exceed its capability; this component focuses on the talent required to attain inspired success.

Extraordinary talent can still fail if leadership does not structure and focus it appropriately, enabling talent to deliver what the customer truly wants. This is why the third component is focused on the Customer.

For an organization to be successful, each component: Culture, Capability and Customer, must perfectly align, or, ‘Fit,’ like a strand of DNA. Degrees of ‘Fit’ are reflected in companies’ ‘Engagement’ scores, which is the emotional and cognitive attachment of people to their work. Engagement is the essential element that gives work meaning.

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